The nutritional shake market is moving beyond the gym and and into the shopping trolleys of busy women, if the latest product launches are any indication.

A newly-formed company called Avant-Garde Wellness has launched a product called The Beauty Shake, a scientifically-formulated weight loss product containing a blend of proteins, several functional fibres and marine collagen.

The point of difference from other products on the market is that in addition to protein, it contains over 10g per serve of dietary fibre and delivers 3500mg of marine collagen to promote skin hydration and reduce visibility of wrinkles, according to its creator, and Avant-Garde Wellness director Jaroslav Blazek.

Blazek says the team behind Avant-Garde Wellness has more than 20 years of experience in sourcing novel food ingredients from around the globe. The product is currently only available online with new stockists to be announced as they roll out. Read more at http://www.foodanddrinkbusiness.com.au/in-store/shaking-things-up-in-the-health-aisle